Currently limited to India, the feature similar to Google+ gives personal brands and individuals some control over their own search results.
Google is experimenting with public search profile cards for individuals that would appear alongside regular search results, Android Police reported on Thursday for the first time. The test is currently limited to India, and the company has no plans for a broader launch at this time, a spokesperson for Google told Search Engine Land. See notably with the pages in Google cache.
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Why We Care
If this feature sees a wider rollout, personal brands will have a new way to stand out in search results, providing potential customers or employers a means to learn more about them. This feature also allows personal brand owners to have some control over the information available to searchers.
Learn More About the News
Google+, the company’s defunct social network, had a similar public profile at its launch in 2011 (read more at: blog-du-net.net).
This new feature allows any user to search for a person’s name and view the information they choose to share, according to Android Police.
Users must be logged into their own personal accounts to edit the information accessible to the public. Basic information such as name, location, profession, and a personal summary are required. Photos and contact details, among other data fields, are optional.
Android Police discovered this feature through three recently published Google Search support pages that have since been removed.
“In India, we have introduced and experimented with a number of tools to help people better manage their presence on Google Search,” a Google spokesperson told Search Engine Land. “This is part of that ongoing experimentation, and we have no launches to announce at this time.”
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